Ethical and unethical business practices in relation to the 3 P's

• Pricing

Ethical practice- The company sells outdated products with cut and cheap prices or make way for a new line of products. Producers also set prices for their products very low to introduce them to the market and elicit consumers to bu them.

Unethical practice- To squash the sales of its competitors, the company sells the same products for lower prices.

• Promotion

Ethical practice- If the company's products have some dangers, the company uses an ethical marketing strategy to underscore the dangers and give clear instructions about how to avoid those dangers by advertising them.

Unethical practice- Even though the company's products have some dangers, the company uses its advertisements to hide and conceal those dangers. 

• Product

Ethical practice- The company collects data on individuals in their target markets and use that data to make great products that the consumers would like to buy, but respect the individual's privacy.

Unethical practice- However, some companies do not respect the individual's privacy by not protecting it, after they finish getting information about the individuals' data in their target markets.